The purpose of this paper was to introduce the systemic racism theoretical framework (Feagin, 2006) to college sport to better facilitate in analyzing both the dominant positioning of whites and the lack of advancement of blacks in leadership positions. As a critical sociological theory, systemic racism has strategically and critically illustrated historical-to-contemporary, deep-to-surface level, and society-wide links of racial oppression, through empirical facts and the application of its six primary tenets. Because sport represents a microcosm of society, reflecting its ideals, hierarchies, and problems (see Edwards, 1973; Eitzen & Sage, 1997; Sage, 1998), systemic racism theory guided the current paper in uncovering a racial oppressive reality in the leadership structure of college sport. The paper further illustrates the significance of positioning racism in the sporting context if real change is to occur, as well as offers practical directions for change.