The purpose of this study was to examine the presence of homologous reproduction in the community college context. The authors analyzed the gender of the athletic director, women’s basketball head coach, softball head coach, and volleyball head coach at 611 community colleges. Results indicate that most athletic directors (82.7%) were men. Chi-square analysis indicated that […]

With a focus on African American male athletes as product endorsers, the purpose of this study was to examine the influence of activism type and level of racial identity on perceptions of trustworthiness and athlete-product fit. Participants (N = 73 White undergraduate students) participated in a 2 (activism type: anti-obesity, anti-war) × 2 (level of […]